This aspect is related to the various efforts to provide information on the market about the products / services sold, the place and time. There are several ways to spread this information, including advertising, personal selling, sales promotion and publicity.
- Advertising: It is the primary tool for businesses to influence consumers. Advertising can be done by employers through newspaper, radio, magazines, cinema, television, or in the form of posters placed alongside a road or strategic places.
- Personal selling: It is the company's activities to make direct contact with prospective customers. With this direct contact is expected to occur in a positive relationship or interaction between entrepreneurs with prospective customers that. Included in personal selling include: door to door selling, mail order, telephone selling, and direct selling.
- Sales Promotion: It is the company's activities to peddle products marketed in such a way so that consumers will be easy to see and even by way of placement and certain setting, then the products will attract consumers' attention.
- Pubilicity: It is a common way used by companies to establish influence indirectly to consumers, enabling them to know, and enjoying a marketed product, this is different to the promotion, which, in making publicity companies do not do the commercial. Publicity is a promotional tool that is capable of forming public opinion accurately, so often referred to as an effort to socialize.
