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| Search Engine Optimization ( SEO ) |
SEO is the process of improving web pages so as to obtain a high rank in search engines for specific keyword phrases. SEO is divided into two categories: on-page optimization and off-page optimization. On-Page optimization refers to any method you use that code changes page: off-page optimization together with link popularity.
On-Page SEO
Search engines are constantly improving the algorithm so that they can deliver more relevant results. A relevant site is one that provides quality content to readers so that after you choose a keyword phrase to build your page content around that keyword.
Optimization On-Page code page, at this stage you should give special attention to the following:
1. Title Tag
The title tag is one of the most important factor in achieving high rankings. A title tag is essentially an HTML code that creates the words that appear on the top bar of your web browser. Typically, the Title Tag is the first element in the area of your site, followed by the Meta Description and Meta Keywords Tag. These are general rules that must be followed if you optimize your title tag:
- Use the title phrase a maximum of 3 keywords and 100 characters
- Avoid spam: do not repeat the same keywords in your title more than twice, it is considered spam.
2. Meta Description tags
META description tag describes your site content, search engines provide an accurate summary of the content with some keywords. META description tag should contain keywords that are provided in a logical sentence.
3. Meta Keywords Tag
Meta tag keywords that allow you to provide additional text based search engine crawlers to index along with your copy.
4. Body Text
Here's what you really surfers will see when it comes to your site. There are many issues to consider when placing your keywords in the text of your page. Most search engines index the full text of each page, so it is important to place keywords throughout your text. However, each search engine uses different ranking algorithma.
These are general rules that everyone should follow:
- Make sure your main page have your main keywords. It has a higher chance of being indexed than your other pages, and it will be the only page indexed by some engines. Some engines rank a page high if it has at least 100 words, so make that your minimum. Directories include pages based on the quality of their content, so make sure your pages aren't simply lists of keywords.
- The H1, H2...H6 tags are given special relevancy weight, and you should plan to integrate your keywords into your heading. You don't have to go extreme, just use one H1 for your most important keyword and two H2's - one for each of your secondary keyword phrases.
- Bolding and italicizing your keywords at least once doesn’t hurt and actually gives you a very small boost (recommended, but don’t go bolding every keyword on the page)
- When creating your content pages, keep the following four concepts in mind: Keyword prominence, proximity, density and frequency.
- Keyword prominence - the best place to place keywords in the text is at the top of each page, preferably the main page. The closer your keywords are to the start of the page or the start of a sentence, the better. This concept is known as "keyword prominence." You'll frequently see it used to describe search engines' algorithms. Some engines also say the bottom of the page should contain keywords as well. Here is an example how search engines see your page.
- Keyword Proximity - some engines, such as Google, use the concept of "keyword proximity" as part of their ranking formulas. As suggested by the name, "keyword proximity" means the how close keywords are to each other. Put your keywords as close together as possible and make sure your sentences are clear.
- Keyword Frequency - is a measure of the number of times keywords occur within a page's text. It's tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to make sure it's not an isolated case. The recommended repetition is 3-7 times.
- Keyword Density - the final point on visible text is keyword density. Simply stated, keyword density is the number of occurrences of a keyword divided by the total word count. For this, I try to keep my initial density to between 1-7%. However, this number may have to change depending on the level of competition. Also, be warned that the text used in anchors affects your density. Don't worry if your initial density is lower than that of your competitors as you will learn later in this article that there are many ways to affect your keyword density other than placing your keywords in your visible text.
- Anchors and Links - anchor text is that portion of a hyperlink that is viewed by a user on a webpage (The Clickable text).The keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL.
- Frames , Java scripts, Flash
About frames: DON’T USE THEM; they are not spiderable from the search engines. Regarding Java scripts and Flash do not use them excessively. The reason for this is that spiders cannot read JavaScript (or Flash) and thus any link or text created by such JavaScript will not be counted in your indexing and will produce a lost opportunity. - Navigation
The navigation structure of your site is important because it is through your navigation that the search engine spiders are able to access all of your web site's content. For sites with a small number of pages you should have every page of your site linked to every other page of your site. This can be done by having a left/right side menu or by putting a link to every other page on the bottom of your page. For sites with many pages it is advisable to include in directories the pages that are content related. For example, if you sell 10 different types of shoes and you also sell food and clothes you're probably not going to link the sport shoes page and the leather shoes page from the food page-but rather from the shoes page itself.
Off-page SEO (popularity links)
Link popularity is the number of relevant inbound links pointing to web site quality Anda.Kebanyakan search engines use link popularity as part of the algorithm that helps to determine the relevance of your site. If you do not have inbound links, you will not rank well for competitive keywords.
How to build link popularity/Link exchange?
There are some very important aspects that you should consider when exchanging link.Cara the right to exchange links is to find quality, relevant sites which are used to exchange links. This is a link that concerned with the search engines. Webmaster convinced to exchange links with you is not easy, this is a time consuming process.
This is how it works: You search for sites that are in the same general topic area as yours (but not directly competing sites). Once you find a list of appropriate link exchange partners, you place their link on your site. Then you email the webmasters of other sites and ask for exchange link. Do not send copies of the same generic email to every webmaster. Write a personal email to the webmaster to explain what you like from sites (specific) and why you think link exchange would benefit both parties.
Be sure to address the webmaster by name if at all possible. Also, be sure to give him your link exchange information. This should include the title of your site, a short description, and the URL that you want his site to link to (this doesn't have to be the home page). And be sure to include the URL of the page that already has his reciprocal link on it.
Be prepared for rejection for various reasons, this is normal so don't be discouraged you will also receive email accepting your proposal. Verify that your reciprocal link is in fact on their sites and then send a "thank you" email. Here are some keyword phrases (KW) you can type in Google for finding related sites:
"Add a link" + "your keyword"
"Add a site" + "your keyword"
"Add URL" + "your keyword"
"Add an URL" + "your keyword"
"Submit a link" + "your keyword"
"Submit a site" + "your keyword(s)"
"Submit URL" + "your keyword(s)"
"Submit an URL" + "your keyword(s)"
"Suggest a link" + "your keyword"
"Suggest a site" + "your keywords"
"Suggest URL" + "your keyword(s)"
"Suggest an URL" + "your keyword"
"your keywords" + "directory"
"your keywords" + "directories"
keyword reciprocal + directory
keyword exchange + directory
keyword add site + directory
keyword resources + directory
keyword links + directory
Building inbound links through reciprocal link exchanges is very powerful website promotional tool. If done correctly, increasing your linkage will:
- increase your traffic significantly
- improve your visibility in the search engines by raising your link popularity
- provide an added resource to your website
- save you a lot of advertising money
You can use Arelis or Optilink software to manage your link exchange campaign.
Allow other people to publish your e-zine on their web site.
Include your web site's ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.
Create a directory of web sites on a specific topic.
Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory's home page
Offer a free e-book to your web site visitors.
The ebook should be related to your target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site.
Exchange content with other web sites.
You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.
Join or create a web ring.
A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.
Directory Submission
Directories are different from standard search engines in that a search engine will query a database of indexed websites before it produces results and a directory is a database of websites that have been arranged by subject.
Search engines put weight on the links coming from directories which is why is so important that you know how to submit you site. Remember, that your site must be optimized before submitting and not in different construction phases; otherwise it will be rejected from submission. For a correct submission select the most appropriate category related to the subject matter of the site and then submit, suggesting a title, description and any other information the directory may require. Also make sure you read their submission guidelines.
Excerpts from the author of Gifted Moreniche.
